WHAT WE DO
With our philosophy rooted in authentic marketing, we build on what’s already great about a brand and perfectly present it to the masses.
OUR PROCESS
Step 1
RESEARCH & STRATEGIZE
We begin with a brand audit to identify exactly where the client stands in their digital presence and to build a strategy that would most effectively accomplish their goals.
Step 2
IMPLEMENT & ADAPT
Next, we begin building out content, securing partnerships, and putting our strategy to work. Our team works together on all fronts to monitor and engage in social media, SEO efforts, partnerships, graphic design and more.
step 3
REPORT & ANALYZE
As we activate, we actively monitor progress with weekly analytics reporting and adapt to any changes as needed. We use our findings to share expert inferences and track success.
Our services
DIGITAL CONTENT AND INTERACTIVE SOCIAL MEDIA STRATEGY, MANAGEMENT AND CONTENT CREATION
Social media is a full-time job, and content is king! Wouldn’t you agree? In addition to digital activations, we create a social media strategy, social media management, and content creation plan that includes caption writing, graphic design, scheduled posting, and live posting during digital events.
AUDIENCE GROWTH
What good are followers if they don’t know what’s going on…and neither do you? With an emphasis on community building, Browned 2 Perfection develops and implements strategies that will lead to an impactful increase in followers, subscribers, and your overall audience, not just for the moment, but for the long haul.
COPYWRITING
Don’t know what to say? We handle the ideation and creation of copy for your product or services, and website. We take your description of your great idea and translate it to the masses.
BILLBOARDS
Want to take things from URL to IRL? This service includes design and execution of physical or digital billboard placements in any US city. This also includes posters, wrapped benches, airport ads, and more.
Partnerships & Sponsorships
Need teamwork to make the dream work? We establish strategic partnerships with brands and entities that are both mutually beneficial and impactful.
CAMPAIGNS
What’s a dish without the sauce? We have lots of it. Browned 2 Perfection specializes in being the authentic bridge between corporate and culture. We take great initiatives and pair them with ultra creative ideation to create campaigns that are both culturally relevant and socially impactful. The brands that get it, get it and we love helping them translate their understanding of their customer base and values.
Groundwork branding
Do you know your audience? B2P conducts a full brand audit and identifies your target consumer as well as establishes tone, voice, and visual messaging for your brand.
SOCIAL MEDIA ANALYTICS AND TRENDS
What do all of the numbers mean? We conduct an in-depth look at your current social media analytics and align it with current trends that will help grow your audience and brand identity. Analytics do not tell the entire story but they do help us figure out how best to tell it.
MERCH CREATION
Want to put it on a t-shirt? Or literally anything? Browned 2 Perfection manages the graphic design, pricing and product ordering for merchandise to align with your campaign rollout.
Public relations
“I need PR!” Do you!? If so, we pitch for traditional and digital media opportunities. Browned 2 Perfection focuses on finding publications and partners that align with your brand’s specific story so that we can tell it authentically.
EXPERIENTIAL EVENTS
What is marketing without an experience? Browned 2 Perfection fully strategizes and executes live shows, retreats, pop-up activations, release events, launches, influencer dinners, and more. It’s everything that we do digitally, amplified on a real life scale. Meet us there!
INFLUENCER MARKETING & GIFTINGS
Are you tired of “wasting” money on “influencers”? Everyone needs them, but so many don’t know where to begin in terms of sourcing the right ones and making the campaigns worthwhile. Browned 2 Perfection both sources and negotiates contracts with high level influencers in macro, micro and nano capacities.
We hand select influencers specific to each individual campaign and make sure that the relationship between influencers and brands are a positive, properly compensated and effective one.
We also take the liberty of ideating the influencer campaign strategy, and manage all of the moving pieces and creative assets.
Specifically for campaigns that incorporate giftings, we also coordinate the production, packaging and shipping.